Environmental activism
June 2025
At this year’s Austrian World Summit, Project Basecamp co-founder Rainn Wilson joined Arnold Schwarzenegger for a conversation that brought science, pop culture, and personal responsibility together on one stage. The goal: reach people who aren’t yet part of the climate conversation and invite them in.
What do a comedy icon and a global action hero have in common? A shared belief that the climate crisis demands louder, broader, and more creative communication.
This moment was made possible through a collaboration between Project Basecamp, Arctic Basecamp, the Schwarzenegger Climate Initiative, and the University of Exeter’s Nature and Climate Impact Team. Together, these partners are testing a bold premise: that culture—when combined with credible science—can activate the audiences we need most.
Filmed across continents and released as a short-form digital campaign, the conversation focuses on how climate communication must evolve. It’s not just about facts and data. It’s about who says them—and how they’re heard.
Watch the full video and join the movement to use culture as a catalyst for climate action.
Latest News
Jan. 23, 2025
Yo-Yo Ma conjures up hope amid the climate crisis in spellbinding performance at Davos
‘Performing Hope for the Glaciers’
23 January 2025, Davos Switzerland
FULL ARTICLE
Jun. 03, 2024
Rainn Wilson on Environmental Activism and Why He’s “Greatly Disappointed That So Few Celebrities Are Speaking Up About It
The actor, who co-founded climate change organization Project Basecamp, is taking part in the Environmental Media Association’s Impact Summit on June 4.
“I had literally been thinking to myself, Rainn, you need to get off your ass and do something about climate change. If this is really important to you, you need to do more than send out an occasional angry tweet, because, let’s face it, that’s what most people in Hollywood do.”
And so began Rainn Wilson‘s foray into environmental activism six years ago, when he met and teamed with Professor Gail Whiteman for their Project Basecamp initiative, which combines science and culture — approaching climate change via the lenses of food, entertainment, sports, fashion and music.
FULL ARTICLE
Feb. 13, 2024
“Not Just Another Day at the Office” a discussion on contemporary environmental challenges
“Magic happens when sustainability leaders across industries come together to intentionally exchange ideas, build action plans, and foster collaboration.”
When we collaborated with the Midwest Sustainability Network, we truly created something magical. On this webcast, some of the leading scientists and figures in sustainability exchanged their thoughts on the current climate crisis. Join Alainna Harkness, Executive Director of Current and CEO of Great Lakes ReNEW, Phile Clement, CEO of World Business Chicago and Founding Board Member of the Midwest Sustainability Network, in their conversation with Project Basecamp Co-Founders Professor Gail Whiteman and Rainn Wilson.